The story behind the brand

Learn about
LA LENTE PHOTOGRAPHY

meet paul

My story

You won’t read paragraphs of cliches here, it isn’t really my style, my story is rather simple in that I love taking photos and keeping things real.

 

I started enjoying photography as a teenager with my curiosity sparked during my first trip to the Daintree Rainforest in Far North Queensland. I’ve been fortunate to be able to take photos from around the world (you can see some of them in my gallery) and in the last few years capturing photos of really important life moments for my amazing Clients..

 

In 2015 I was diagnosed with Dysthymia, a form of anxiety and depression. I made many changes to combat this mental illness, in 2015  I made the life changing decision to leave my 20+ year corporate career to develop my passion for photography – to do something I really enjoyed.

 

So a few years later there are over 150 written reviews from wonderful Clients who enjoy the way I capture the essence of people enjoying their moment in a collection of photos. They enjoy the ability to re-live the occasion when they look over them again.

My background

My career started at a young age walking the streets as a paperboy, casual worker at Woolworths, Dominos pizza maker, retail sales person, store manager through to leadership roles at Harvey Norman, Dick Smith and Domayne. 

 

I rounded out my experience with further time spent in wholesale distribution for global household brands such as Hewlett Packard, Logitech, Lotus Cars in a mix of roles across sales, product management, brand development and marketing.

 

These roles were a mix of State, National and Asia Pacific responsibilities with close collaboration with some of the largest brands in the world such as Apple, Panasonic, Sony, Playstation, Samsung, LG and many others.

 

With over 80 written references as support my career delivered success at each step, drawing on a diverse mix of experience to provide an service offerings across marketing strategy, social media, digital marketing, brand development & promotional planning.

You can read more about some of the milestones achieved on the Marketings Services page.

expertise

OUR SERVICES

EVENT Photography

Photography for all types of events such as Weddings, Engagement, Christenings, Baptisms, trade shows, product launches or company celebrations.

PARTY PHOTOGRAPHY

Party photography for all Birthday occasions - 18th, 21st, 30th or 40th. Engagement parties, Bridal Shower, Kitchen Tea, Gender Reveals & more.

portrait photos

We can do portrait photography for families or individuals with photos taken for kids, newborn babies, brand profiles, LinkedIn and more.

CAR PHOTOGRAPHy

Our car photography can be as simple as professional photos for a Carsales listing to sell your vehicle quickly or for large prints to frame at home.

general MARKETING MANAGEMENT

We can review existing strategies, the competitive landscape, create marketing plans run short term marketing promotions or help with brand development. We can even be your marketing staff on an ad-hoc, contract or pro-rata basis.

SOCIAL MEDIA MARKETING

We can assist to create content, implement tracking and measurement of your social media activities, set up profiles or even manage them on an ongoing basis. Community development extends to forums, review sites and discussion groups.

WEBSITE sEARCH ENGINE MARKETING

Creating a website is more than just creating a few pages using a template creation site. Google uses hundreds of different factors to rank your website. We can review an existing site's performance or build a new one supported with analytics and data.

GOOGLE MY BUSINESS MARKETING

There are many ways to be found on the internet with a website and social media profiles becoming the defacto default for nearly any business. We can also help develop your Google My Business marketing efforts to tie everything together.

- Over 200 written reviews for our photography and marketing services

some of our recent reviews

My business partner and I hired Paul to help set up and build the brand of our new company 12 weeks ago. Since day one we felt we had a huge amount of support, guidance and an I.T guru in the team.

Paul's extensive knowledge about business marketing, advertising, social media platforms and website development is outstanding. His determination to see us reach our goals is most appreciated.
Tom Russo
Director - Scope Security
La Lente was engaged by my company, Tailored Teeth Dental & Cosmetics to establish a marketing plan and practices for our newly established practice. I found Paul to be incredibly dedicated and unbelievably hard-working from the outset. He boasts a breadth of knowledge and experience that I had not encountered before, nor since. I would highly recommend Paul for brands or businesses looking to bolster and consolidate their market positioning in a sustainable, scaleable manner.
Dr Rick Iskander
Director - Tailored Teeth
As my Senior Regional Marketing Manager, Paul was instrumental in supporting a fast and efficient transition of the team with direct involvements into the new process development, R&R clarifications and the elaboration of major regional campaigns. Paul is very thorough in the development of his projects and he is well informed about the challenges and opportunities to tackle. Paul was a great help to increase the quality of Marketing activities across AP and he managed effectively the new Brand implementation across 14 countries.
Delphine Donné-Crock
General Manager & VP - Logitech
"We have just found our new family photographer 🙌 La Lente Photography recently captured many beautiful and precious moments at our Son Thanasi's Christening 🌿🌿🙏🏼💙⛪️🌿🌿 We have a photographic story captured through lens creativity 📸 Such a seamless and easy item to tick off your event list 👌"
Elizabeth
Facebook
"We just love Paul and his team! We have used him for all our special events and will continue to do so!! The photos are always amazing and captures the most beautiful real-life shots!! They’re very professional, kind and lovely people who I recommend highly!!"
Melisa Nati-Ngarotata
Facebook
Thank you so much to Paul for your amazing work on Marko and I's engagement. You truly made our day special and brought out all the personalities of our guests. We could not have asked for a more professional, fun loving and attentive photographer. We would definitely recommend La Lente to anyone. Amazing service at very affordable prices. All the photos turned out beautifully. Thank you so much!!"
Connie Pettas
Google