Small business marketing

Small Business Digital Marketing

This is one of our small business marketing success stories from 2019. Combining our marketing, website design, social media management, public relations and photography expertise we helped created the brand identity for Fish Cove in Rose Bay, Sydney. It was featured in Broadsheet Sydney and by Not Quite Nigella within weeks of opening.

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Fish Cove small business marketing by La Lente Photography

 

We knew the owners Michael and Patty who used our professional cafe photography service in Sydney for their previous small business ‘Brunch and Co’ located in Alexandria. They decided to return to the industry they knew best, opening a fish and chips shop in Rose Bay called Fish Cove.

With an absolute clean sheet of paper to work with, their brief was simple; provide a small business marketing service to help launch their new brand and be an easily found fish and chip shop in the affluent Rose Bay & Double Bay area.

Small Business Marketing for Fish Cove in Rose Bay

Our marketing work for Fish Cove.

Our contracted period was to covered the April 2019 launch period while providing all the tools to enable the Fish Cove team to continue to develop their business. The focus was establishing a solid marketing platform to ensure Consumers could discover the new brand, especially in the face of strong existing local competition.

 

These are the key areas we worked on & their profiles below

  • Brand positioning story and unique selling proposition.
  • New website design including Menu, Review, Blog and Contact pages.
  • Search engine optimisation for keywords and relevant phrases.
  • Website hosting, Domain, URL and branded email set up.
  • Facebook, Instagram social media profile set ups with community management.
  • Google My Business listing profile optimisation.
  • Review site profile set up on Trip Advisor & Yelp, Zomato.
  • Store, staff and menu photography.
  • Public relations and influencer outreach.
  • Google Analytics & Search Console set up and performance reporting.

The results we delivered.

Fish Cove review on Not Quite Nigella website from small business marketing by La Lente Photography in Sydney

The small business marketing services we provided delivered immediate results that were all tracked and measured using Google Analytics, Google Search Console & Google My Business reporting tools. This gave the owners complete transparency at all times. 

 

Fish Cove was able to rank on the first page of local Google searches for fish and chips, beating 15+ year established competition in the area.

 

The combination of brand positioning story and on-trend unique selling propositions also caught the eye of top 20 Australian food blogger Not Quite Nigella and local food directory Broadsheet Sydney.  

 

Here are some highlights after a few weeks;

  • 1st page Google Rank for key terms
    2.70 - Rose Bay Fish
    2.93 - Fish Shop Rose Bay
    3.32 - Fish and Chips Rose Bay
    3.65 - Fish Rose Bay
    3.80 - Rose Bay Fish and Chips
    3.87 - Rose Bay Fish Shop
    4.06 - Seafood Rose Bay
    5.22 - Fish and Chips Double Bay
    5.80 - Rose Bay Seafood
    5.91 - Fish on the Bay Rose Bay
    8.18 - Fish
    9.33 - Fish at the Bay Rose Bay (Competitor)
    10.4 - Seafood Double Bay
    11.3 - Fish Burger Near Me
    12.1 - Fish on the Bay (Competitor)
  • Top 20 position on Google for over 50 search types
  • Over 150 search words or phrases ranking on Google searches.
  • Over 6,000 Google interactions via Search or Maps.
  • Over 1,000 website visits within a few weeks.
  • Over 300 Instagram followers with 95% of them Sydney based, $0 ad-spend.
  • Over 3,300 website page views and 1.35 min avg session time.
  • More than 30 positive reviews.
  • Review on Not Quite Nigella, a top 20 Australian food blog.
  • Review on Broadsheet Sydney & feature on their Instagram feed.
  • Intranet portal to host images, collateral & all brand materials.

Our recommendations.

Fish Cove small business marketing on Instagram by La Lente Photography

While it is always easy to highlight the great marketing achievments delivered we also make sure we provide recommendations for our clients to follow after our contract is completed. For Fish Cove we had suggested that they focus on the following areas;

  • Continue to post photos of their food using bright, natural light.
  • Respond directly to every review left by Customers.
  • Don't use robot services or 'shortcuts' to build followers.
  • Don't spend money on 'boosting' social media posts.
  • Share content across all platforms especially Google My Business.
  • Don't run giveaways or cheap promotions.
  • Make sure social media posts talk deeply food.
  • Replicate posts and photos on Google My Business

Reviews of our marketing work

Here are some reviews of our marketing services that have been written by people we have worked closely with.

“I recently engaged Paul D’Ambra to conduct an audit of my sites and he did an excellent job. In fact, he went over and above the work he’d scoped out because he wanted my business to benefit from the insights from his data. He even gave me additional tools that will help me in the future. I found the work he did incredibly comprehensive and was singularly impressed by his deep understanding of SEO and ability to recommend useful ways for me monetise my websites. I am now re-engaging Paul to help me further. To be honest, I hardly ever recommend people on Linkedin but given the benefit I’ve had from Paul’s work, I wanted to make others aware of his abilities”

Robyn Foyster
Entrepreneur Foyster Media Group

“Paul D’Ambra is a one of a kind. Unique in every way. He runs La Lente freelance website design and marketing services. After scouring for freelancers online I was hitting a dead end. I couldn’t find someone with broad enough skills and the approach I needed.

As a small business coach, I couldn’t make a mistake in this space. My clients were all watching my progress very closely. Paul completely changed my perception on what could be done from our very first discussion. He was incredibly detailed oriented. Skilled in contemporary marketing strategy. He drove me to new benchmarks.

I thought I was driven and goal oriented until Paul showed me that he had gears I hadn’t seen before. He created a list of tasks and content for me to rip into. He was on me every day to get it done. He guided me on best practice and gave me wonderful suggestions when I hit an impasse. Meanwhile he was rebuilding my website. With a stronger presence for SEO and organic growth. Better content and with a niche in the business coaching market.

The site was lightning fast. Paul wouldn’t rest until the job was done. It was so seamless. Something worth noting is Paul’s huge experience in photography so he has an elite eye for imagery and branding. I couldn’t be any happier and will continue to work with Paul as well as recommending him to my clients. He will not disappoint!”

David Taubman
Director - The Path To Great Culture

“The website looks amazing! You have done a brilliant job. Being a small business, I needed the investment made with a new website to be on the mark and value for money. The insight I have been given with the considerations needed in the build of a website has been informative and motivating to keep growing my business. The feedback from clients has been only positive.”

Barton Mawer
Director - Barton Mawer Motorsport

“Paul helped our business with new website, Google My Business page and saved me thousands on Google Ads being wasted and even cancelled a dodgy Yellow Pages contract. I got more leads & enquiries in 6 weeks than I got in the previous 6 months, I was blown away, he works fast and just knew what I needed to get done. I cancelled my previous seo agency who were ripping me off & he proved they were doing nothing. I don’t have time to look at all the stuff, but he sends all the data and proves everything to then get more results (he is a pain in the bum like that). If you are sick of dodgy seo people try this guy”

Peter Marneros
Director, Slip Away Boat Transport

Loved working with Paul. Paul is simply a perfectionist and puts in 100 percent to his craft. I don’t like recommending anyone because it always backfires on me but happy to recommend Paul to anyone because I’m extremely confident of his skills and passion towards his craft!

He gave us a brand new website design, new brand profile and even helped with things like how we quote clients, how to invest money and plan the steps to grow our business.

We got results within the first few weeks with phone calls, quote requests and jobs we won that we didn’t get last year when we used an agency. The difference has been huge Best of all he shows us proof of the results and pushes us to get more results.

Rick Karagiannis
Director, Nu-Trend Plumber and Bathroom Renovations

“La Lente Marketing it’s a great way getting your business on the right track and you can be sure of great results. Paul it’s very honest and giving from himself more than it’s written in the contract. I really recommend to anyone who would like to increase sales and find a better, easier and more efficient way of managing your business.”

Paul Zaworski
Director Scootering Rentals