Fish Cove rose bay

Fish Cove brand launch.

This is one of our most recent marketing success stories. With our range of marketing services and expertise we helped created the brand identity for Fish Cove in Rose Bay. It was featured in Broadsheet Sydney and by Not Quite Nigella within weeks of opening.

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We knew the owners Michael and Patty who used our cafe photography services in Sydney for their previous business ‘Brunch and Co’ in Alexandria. They decided to return to the industry they knew best and decided to open and fish and chips shop in Rose Bay called Fish Cove.

With an absolute clean sheet of paper to work with their brief was simple; provide marketing services in Sydney to help launch their new brand. They have the goal of becoming Sydney’s leading fish and chip shop.

Our marketing work for Fish Cove.

Our contracted period was to cover the initial April & May launch period while providing all the tools to enable the Fish Cove team to continue to develop their business. The focus was establishing a solid marketing platform to ensure Consumers could discover the new brand, especially in the face of local existing competition.

These are the key areas we worked on & their profiles below

  • Brand positioning story and unique selling proposition.
  • New website creation including Menu, Review, Blog and Contact pages.
  • Website hosting, Domain, URL and branded email set up.
  • Facebook, Instagram social media profile set ups with initial community management.
  • Google My Business listing set up & optimisation.
  • Review site profile set up on Trip Advisor & Yelp, Zomato.
  • Store, staff and menu photography.
  • Public relations and Influencer outreach.
  • Google Analytics & Search Console set up and performance reviews.

The results we delivered.

The marketing services we provided delivered immediate results that were all tracked and measured using Google Analytics, Google Search Console & Google My Business reporting tools. Fish Cove was able to rank on the first page of local Google searches for fish and chips, beating 15+ year established competition in the area.

The combination of brand positioning story and on-trend unique selling propositions also caught the eye of top 20 Australian food blogger Not Quite Nigella and local food directory Broadsheet Sydney.  

Here are some highlights from our few weeks;

  • 1st page Google Rank for 'Fish and Chips Rose Bay'
  • Avg positiong of 14 on Google for all searches
  • Over 150 search words or phrases ranking on Google searches.
  • Over 6,000 Google interactions via Search or Maps.
  • Over 1,000 website visits within a few weeks.
  • Over 300 Instagram followers with 95% of them Sydney based, $0 ad-spend.
  • Over 3,300 website page views and 1.35 min avg session time.
  • More than 30 positive reviews.
  • Review on Not Quite Nigella, a top 20 Australian food blog.
  • Review on Broadsheet Sydney & feature on their Instagram feed.
  • Intranet portal to host images, collateral & all brand materials.

Our recommendations.

While it is always easy to highlight the great marketing achievments delivered we also make sure we provide recommendations for our clients to follow after our contract is completed. For Fish Cove we had suggested that they focus on the following areas;

  • Continue to post photos of their food using bright, natural light.
  • Respond directly to every review left by Customers.
  • Don't use robot services or 'shortcuts' to build followers.
  • Don't spend money on 'boosting' social media posts.
  • Share content across all platforms especially Google My Business.
  • Don't run giveaways or cheap promotions.
  • Make sure social media posts talk deeply food.
  • Replicate posts and photos on Google My Business

Reviews of our marketing work

Here are some reviews of our marketing services that have been written by people we have worked closely with.

“I reported to Paul at both Domayne and Dick Smith and I can comfortably say no one has taught me more about business, marketing and retail than him. His ability to think outside the box is unparalleled and has helped him achieve fantastic results in the time I have known him. I not only recommend Paul but I thank him for all the learnings I have taken while working with him.”

Rodney
Group Buying Director, Aldi

“I worked with Paul over a number of years and found him to be an extremely driven and effective sales manager. His competitive advantage was in his industry knowledge and experience and his innate ability to analyse the market data and use in developing and executing on successful strategic and tactic plans. Paul was a pleasure to work alongside and a great senior representative for any organisation to consider.”

Mark Oakey
Regional Manager, Product Marketing Asia Pacific

Paul is extremely professional and able to deliver strategicsolutions to our business direction. I can recommend him highly.”

Russell Medcraft
Founder, Best Interest Advice

“Paul is an innovative marketeer with a great passion for creating superior outcomes for products in retail space. During our time working together, Paul more than tripled activity for his franchisees with our products, through persistence, perception and personal engagement. I’d thoroughly recommend Paul as a person to create new opportunities and get things happening in any organisation.”

John Swainston
Managing Director, Maxwell International

“Paul is great in managing up as well as providing direction and implementing new processes for optimisation in the workplace. In a company that was enduring growing pains without the necessary systems and resources in place – Paul brought some structure and tactical relief that was much needed. I’d work with Paul any time again in the future.”

Scott Saxton
Asia Pacific Regional Product Manager, Logitech

“I have had the pleasure to work with Paul in the last 7 years across a number of situations from customer, to Group Manager for Music. He has the sensational ability to view, analyse and drive to achieve outcomes over and over again. His ability to adapt and achieve in any scenario regardless of the challenges is an essential part of his achievements and is an exceptional colleague to work with.”

Damien Lepore
Managing Director ANZ, Logitech

Paul was always a good operator. Knows his stuff. Good negotiator and great with new ideas.”

Paul Schnell
National Category Manager, Harvey Norman

“In my dealings with Paul I found him to be knowledgeable, well measured and very pro-active within his role as National Merchandise Manager at Dick Smith. He always sought opportunities to grow the PlayStation business within DSE and was successful in doing so effectively doubling DSE’s business share with PlayStation.I would have no hesitation recommending Paul D’Ambra.”

Tony Nico
Sales Director ANZ, Sony Playstation
“Paul was always upfront, focused and results oriented. Ourbusiness improved during his tenure in the role. I would welcomethe opportunity to do business with him again.”
Marc Radatt
Managing Director Oceania, Olympus

“Paul always manages his business in a proactive and professional manner, brings a wealth of experience to discussions, with a view to problem-solving and creating better outcomes for all parties. I recommend him to all my business colleagues.”

Nicholas Lynch
Market Development Manager, Hewlett Packard