NU-TREND PLUMBer AND BATHROOM RENOVATIONS

Tradie Small Business Website

We created a new tradie small business website design for Nu-Trend Plumber and Bathroom Renovations. Working closely with the owner Rick, we agreed to challenge the current industry norms with the typical fake discounts and little differentiation. Rick had previously used an agency to develop his website & had spent thousands on Google Ads for little result.  

We performed a deep analysis of their business, services and competitors to create a revised website design but also a number of other changes to their marketing strategies. Our changes delivered over $100,00 in new jobs booked within a few weeks with higher quality leads and better conversions than ever before.

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NEW JOBS BOOKED
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AVG TIME ON SITE
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BOUNCE RATE IMPROVEMENT
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AVERAGE NO# PAGES
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GMB INTERACTIONS

Outline

"Loved working with Paul. Paul is simply a perfectionist and puts in 100 percent to his craft. I don’t like recommending anyone because it always backfires on me but happy to recommend Paul to anyone because I’m extremely confident of his skills and passion towards his craft!

He gave us a brand new website design, new brand profile and even helped with things like how we quote clients, how to invest money and plan the steps to grow our business.

We got results within the first few weeks with phone calls, quote requests and jobs we won that we didn't get last year when we used an agency. The difference has been huge

Best of all he shows us proof of the results and pushes us to get more results."

Rick Karagiannis, Director; Nu-Trend Plumber and Bathroom Renovations
Tradie-Small-Business-Website-Design-for-a-Plumber-with-SEO

Background

As a tradie, how could Nu-Trend get more leads and jobs?
Nu-Trend operates in the highly competitive tradie segments of plumbing and bathroom renovations. Rick had spent over $5,000 on other agencies to try and improve his business and was nervous about trying again. Although, he was referred to us by one of our other clients and he had read our Case Studies.

 

More than $5,000 had been spent on website development & seo optimisation.
Rick had already spent thousands of dollars in website development and didn’t have the proof or knowledge to work out if it was working or not. He felt that the website looked professional and presented everything about his brand really well. Our marketing audit showed him why this wasn’t the case and he needed a new tradie small business website.

 

Our marketing audit uncovered the real story – poor quality traffic.
We were given access to all the critical elements of the business to conduct an in depth marketing audit to review;

  • Website performance with Google Analytics &  Search Console data analysis.
  • Looked at all Nu-Trend’s online profiles & social media usage.
  • Communication practices.
  • Where and how they were generating leads.
 
 

We uncovered a number of areas for improvement, most significantly that the existing tradie small business website hadn’t delivered any quality leads in over 12 months.

Tradie-Small-Business-Website-Design-for-a-Plumber-that-is-responsive-on-mobile

What we discovered

NO QUALITY LEADS IN 12 MONTHS

Even after their new website design was launched the quality of leads didn't change. In Rick's own words 'It feels like every customer that is calling isn't the type we are looking to service'. We looked into the data and the site had been set up for search words like 'Cheap Bathroom Renovation' as one example where the business was attracting the wrong type of visitor.

THE WEBSITE WAS DIFFICULT TO READ

Even though Rick had contracted a website design agency, the quality of their work was questionable. You couldn't read the text easily on many of the pages as they used colours that didn't contrast well or backgrounds that were too busy that the text was lost.

THE WEBSITE SITEMAP WASN'T SUBMITTED TO GOOGLE

While this isn't 100% critical as Google will crawl your site regardless, by submitting a sitemap you can quickly see what and how your site is being viewed by Google as well as get Consumer insights into their behaviour prior to visiting your site. This provides valuable information about keywords and phrases being used by people looking for a business' services.

CONTENT ON THE SITE WASN'T OPTIMISED FOR SEARCH

Even after they had paid for the new site to be created by an agency there were a number of pages that didn't have suitable metadata, page titles or wording on the pages to deliver the right search results.

NO CONSISTENT ONLINE PROFILE

We also looked at how Nu-Trend was presented across all their online profiles like Instagram, Facebook, Service Seeking, Hi Pages etc and found there wasn't a consistent, clear story being presented about the brand or their services.

GOOGLE MY BUSINESS WASN'T OPTIMISED

The Nu-Trend Google My Business profile wasn't optimised. This is critical for tradies to enable being found quickly on Google as it helps local search and aids seo for the website as well.

INCONSISTENT QUOTING AND COMMUNICATION

Nu-Trend used a number of job sites to generate leads as many tradies do. Although their communication didn't celebrate their expertise, history, reviews or quality of work.

SAMPLES OF WORK WERE HARD TO FIND

Nu-Trend have been doing bathroom renovations for over ten years although they didn't have a wide variety of examples of their work to showcase online.

Tradie-Small-Business-Website-Design-for-a-Plumber-with-SEO-that-looks-premium

Our scope of work

We presented our findings to Nu-Trend and Rick was amazed at how much we had uncovered,  we were than tasked to implement the suggested changes. 

  • Transition the website from Wix to a WordPress CMS system.
  • Redesign the website to present Nu-Trend better.
  • Review & ammend all page wording, titles and content.
  • Set up lead conversion tracking & reporting.
  • Create a gallery of bathroom renovation samples.
  • Competitor analysis and comparisons.
  • Google My Business profile optimisation.
  • Update & optimise all online profiles.
  • Create quoting templates for job sites.
  • Analysis of Google Analytics & Google Search Console data.
  • Clean up & optimise social media profiles.

The results we delivered

INSTANT BUSINESS RESULTS.

This project ran over a period of three months with our initial work focussed on transitioning the website from Wix to WordPress while created revised market positioning for the Nu-Trend brand. At the same time we began helping with other marketing operational changes behind the scenes that began delivering results immediately. Most visible of course was their new website that represented a premium service and brought the business to life.

OVER $100,000 IN NEW JOBS BOOKED WITHIN WEEKS

Within the first few weeks of the new site going live Nu-Trend were quoting on bathroom renovation and plumbing jobs more than ever before. The quality of leads improved over night "The people coming through are really different" Rick, Director Nu-Trend.

57% INCREASE IN WEBSITE VIEWING TIME

Visitors average time on the site increased to over 2 minutes per session indicating that navigation, content and information had been improved greatly compared to the old website.

BOUNCE RATE DECLINED BY NEARLY 20%

The new website design was not only attracting the right people but they weren't leaving immediately, there was a 16% decline in people arriving and leaving immediately vs the old site.

KEYWORD & PHRASE SEARCH IMPROVEMENTS

The brand was now starting to be found for Bathroom Renovations and Plumber services from a range of more than 100 different keywords and phrases.

CONSISTENT ONLINE PROFILES

Each online profile was updated to be clear and consistent across Facebook, Instagram, Service Seeking, OneFlare and other online directories.

BETTER WEBSITE RESULTS VS THE OLD SITE

Our initial results in just 12 weeks were delivering better results than the old site had achieved in 44 weeks. Nearly as many pageviews, more visitors per day, lower bounce rate, higher viewing time and more pages being looked at per visit. This has lead to more leads.

GOOGLE MY BUSINESS OPTIMISATION

We completed a top to bottom optimisation of Nu-Trend's Google My Business profile leading to more than 2,000 interactions and over 160 conversions via website visits and phone calls. Best of all the brand was being found for relevant keyword phrases like Bathroom Renovations and Plumbing.

IMPROVED BRAND PRESENTATION

We updated various templates and communication tools that Nu-Trend used to lift the quality of their Customer engagement.

DEVELOPING CLEAR POINTS OF DIFFERENCE

We spent quite a bit of time developing the points of difference that weren't price or discount related for Nu-Trend. This led to a number of content pieces being created for the website including their "Satisfaction Guarantee" and "Guide on How to Avoid Plumber Sales Gimmicks"

Small business website tips

What should every small business website have?

Every tradie small business website should have some absolute basic fundamentals in place and the owner should understand what it is or isn’t delivering. Typing your own name into Google does not mean you rank #1. Instead type in the services you offer or things people would search for that doesn’t include your name, do you show up? Here are three basic items every small business owner should know about.

WEBSITE REPORTING FOR SMALL BUSINESS

The most basic website reporting should show you how many visitors you are getting per month, what City they are coming from and how this compares to previous months. This gives you a basic understanding to work from.

KNOW WHAT PEOPLE ARE SEARCHING FOR

An agency might guarantee you will be on the first page for 'Plumber in Sydney' although there might only be 100 people searching for that compared to 10,000 people searching for 'Plumber Service'. Don't be fooled by gimmicks and ask the question about what people are searching for or have this information provided to you.

GOOGLE MY BUSINESS OPTIMISATION

The other absolute fundamental that is needed to help a small business website is to make sure your Google My Business profile is optimised. This will help generate search traffic for your brand and to your website. An empty profile with just your name and phone number isn't enough.

Reviews of our marketing work

Here are some reviews of our marketing services that have been written by people we have worked closely with.

“Paul helped our business with new website, Google My Business page and saved me thousands on Google Ads being wasted and even cancelled a dodgy Yellow Pages contract. I got more leads & enquiries in 6 weeks than I got in the previous 6 months, I was blown away, he works fast and just knew what I needed to get done. I cancelled my previous seo agency who were ripping me off & he proved they were doing nothing. I don’t have time to look at all the stuff, but he sends all the data and proves everything to then get more results (he is a pain in the bum like that). If you are sick of dodgy seo people try this guy”

Peter Marneros
Director, Slip Away Boat Transport

Loved working with Paul. Paul is simply a perfectionist and puts in 100 percent to his craft. I don’t like recommending anyone because it always backfires on me but happy to recommend Paul to anyone because I’m extremely confident of his skills and passion towards his craft!

He gave us a brand new website design, new brand profile and even helped with things like how we quote clients, how to invest money and plan the steps to grow our business.

We got results within the first few weeks with phone calls, quote requests and jobs we won that we didn’t get last year when we used an agency. The difference has been huge Best of all he shows us proof of the results and pushes us to get more results.

Rick Karagiannis
Director, Nu-Trend Plumber and Bathroom Renovations

“La Lente Marketing it’s a great way getting your business on the right track and you can be sure of great results. Paul it’s very honest and giving from himself more than it’s written in the contract. I really recommend to anyone who would like to increase sales and find a better, easier and more efficient way of managing your business.”

Paul Zaworski
Director Scootering Rentals

“Paul was great to work with. Took the time to work out our business needs and requirements and tailored his work to suit that. Work was of high quality and on budget/time. Look forward to using him further over the coming years.”

Shem Richards
Director & Biomedical Engineer

“Paul’s exceptional ability to collect, clean and analyse large data from various sources was shown when he conducted our recent market review. His vast experience showed through when he was able to quickly summarise clear and concise strategic goals leading onto actionable tasks for future results in a transparent, down to earth manner. Thanks again Paul.”

James Sawell
Manager Organisational Development and Marketing, Realserve Pty Ptd

“My business partner and I hired Paul to help set up and build the brand of our new company 12 weeks ago. Since day one we felt we had a huge amount of support, guidance and an I.T guru in the team. Paul’s extensive knowledge about business marketing, advertising, social media platforms and website development is outstanding. His determination to see us reach our goals is most appreciated. Thanks for being a part of our team and we will be sure to call on you again.”

Tom Russo
Director, Scope Security

“Paul was great to work with and took amazing photos for our website! I would absolutely recommend him and we will be using him again!”

Bronte, Education Interactive
via Google

“Paul joined the team at Lotus Cars Australia and immediately set about helping us re-energise the brand within the automotive community. Paul’s understanding of marketing, both traditional and social was extremely beneficial, and when coupled with his ability to shoot emotive photographs, proved to be a winning formula for increasing brand awareness. Paul invests himself into his work, particularly when he has a passion for what he is doing, and I would have no hesitation on recommending him to prospective employers looking for an energised individual who is passionate about what they do. Paul leaves us to pursue other passions he has in the photography and marketing world and I wish him all the very best in his future endeavours”

Richard Gibbs
Chief Operating Officer, Lotus Cars

Paul is dedicated and passionate, with a creative flair for brand marketing and PR. During our time working together, Paul demonstrated excellent in-market activation of marketing activity with fantastic results.”

Rob Borrett
Public Relations Director, Lotus Cars

“Paul D’Ambra was engaged by my company, Tailored Teeth Dental & Cosmetics to establish a marketing plan and practices for our newly established practice. I found Paul to be incredibly dedicated and unbelievably hard-working from the outset. He boasts a breadth of knowledge and experience that I had not encountered before, nor since. I would highly recommend Paul for brands or businesses looking to bolster and consolidate their market positioning in a sustainable, scaleable manner.”

Rick Iskander
Director, Tailored Teeth