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ABN: 77 240 813 694
NU-TREND PLUMBer AND BATHROOM RENOVATIONS
We created a new tradie small business website design for Nu-Trend Plumber and Bathroom Renovations. Working closely with the owner Rick, we agreed to challenge the current industry norms with the typical fake discounts and little differentiation. Rick had previously used an agency to develop his website & had spent thousands on Google Ads for little result.
We performed a deep analysis of their business, services and competitors to create a revised website design but also a number of other changes to their marketing strategies. Our changes delivered over $100,00 in new jobs booked within a few weeks with higher quality leads and better conversions than ever before.
As a tradie, how could Nu-Trend get more leads and jobs?
Nu-Trend operates in the highly competitive tradie segments of plumbing and bathroom renovations. Rick had spent over $5,000 on other agencies to try and improve his business and was nervous about trying again. Although, he was referred to us by one of our other clients and he had read our Case Studies.
More than $5,000 had been spent on website development & seo optimisation.
Rick had already spent thousands of dollars in website development and didn’t have the proof or knowledge to work out if it was working or not. He felt that the website looked professional and presented everything about his brand really well. Our marketing audit showed him why this wasn’t the case and he needed a new tradie small business website.
Our marketing audit uncovered the real story – poor quality traffic.
We were given access to all the critical elements of the business to conduct an in depth marketing audit to review;
We uncovered a number of areas for improvement, most significantly that the existing tradie small business website hadn’t delivered any quality leads in over 12 months.
We presented our findings to Nu-Trend and Rick was amazed at how much we had uncovered, we were than tasked to implement the suggested changes.
INSTANT BUSINESS RESULTS.
This project ran over a period of three months with our initial work focussed on transitioning the website from Wix to WordPress while created revised market positioning for the Nu-Trend brand. At the same time we began helping with other marketing operational changes behind the scenes that began delivering results immediately. Most visible of course was their new website that represented a premium service and brought the business to life.
What should every small business website have?
Every tradie small business website should have some absolute basic fundamentals in place and the owner should understand what it is or isn’t delivering. Typing your own name into Google does not mean you rank #1. Instead type in the services you offer or things people would search for that doesn’t include your name, do you show up? Here are three basic items every small business owner should know about.
Here are some reviews of our marketing services that have been written by people we have worked closely with.
“Paul helped our business with new website, Google My Business page and saved me thousands on Google Ads being wasted and even cancelled a dodgy Yellow Pages contract. I got more leads & enquiries in 6 weeks than I got in the previous 6 months, I was blown away, he works fast and just knew what I needed to get done. I cancelled my previous seo agency who were ripping me off & he proved they were doing nothing. I don’t have time to look at all the stuff, but he sends all the data and proves everything to then get more results (he is a pain in the bum like that). If you are sick of dodgy seo people try this guy”
Loved working with Paul. Paul is simply a perfectionist and puts in 100 percent to his craft. I don’t like recommending anyone because it always backfires on me but happy to recommend Paul to anyone because I’m extremely confident of his skills and passion towards his craft!
He gave us a brand new website design, new brand profile and even helped with things like how we quote clients, how to invest money and plan the steps to grow our business.
We got results within the first few weeks with phone calls, quote requests and jobs we won that we didn’t get last year when we used an agency. The difference has been huge Best of all he shows us proof of the results and pushes us to get more results.
“La Lente Marketing it’s a great way getting your business on the right track and you can be sure of great results. Paul it’s very honest and giving from himself more than it’s written in the contract. I really recommend to anyone who would like to increase sales and find a better, easier and more efficient way of managing your business.”
“Paul was great to work with. Took the time to work out our business needs and requirements and tailored his work to suit that. Work was of high quality and on budget/time. Look forward to using him further over the coming years.”
“Paul’s exceptional ability to collect, clean and analyse large data from various sources was shown when he conducted our recent market review. His vast experience showed through when he was able to quickly summarise clear and concise strategic goals leading onto actionable tasks for future results in a transparent, down to earth manner. Thanks again Paul.”
“My business partner and I hired Paul to help set up and build the brand of our new company 12 weeks ago. Since day one we felt we had a huge amount of support, guidance and an I.T guru in the team. Paul’s extensive knowledge about business marketing, advertising, social media platforms and website development is outstanding. His determination to see us reach our goals is most appreciated. Thanks for being a part of our team and we will be sure to call on you again.”
“Paul was great to work with and took amazing photos for our website! I would absolutely recommend him and we will be using him again!”
“Paul joined the team at Lotus Cars Australia and immediately set about helping us re-energise the brand within the automotive community. Paul’s understanding of marketing, both traditional and social was extremely beneficial, and when coupled with his ability to shoot emotive photographs, proved to be a winning formula for increasing brand awareness. Paul invests himself into his work, particularly when he has a passion for what he is doing, and I would have no hesitation on recommending him to prospective employers looking for an energised individual who is passionate about what they do. Paul leaves us to pursue other passions he has in the photography and marketing world and I wish him all the very best in his future endeavours”
“Paul is dedicated and passionate, with a creative flair for brand marketing and PR. During our time working together, Paul demonstrated excellent in-market activation of marketing activity with fantastic results.”
“Paul D’Ambra was engaged by my company, Tailored Teeth Dental & Cosmetics to establish a marketing plan and practices for our newly established practice. I found Paul to be incredibly dedicated and unbelievably hard-working from the outset. He boasts a breadth of knowledge and experience that I had not encountered before, nor since. I would highly recommend Paul for brands or businesses looking to bolster and consolidate their market positioning in a sustainable, scaleable manner.”
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