Scope Security Pty Ltd

Scope Security brand refresh.

This is another example of our recent marketing success stories. With our mix of marketing services and expertise we conducted a brand refresh for Scope Security that lead to a major increase in exposure for their business within weeks.

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Tom and Tony merged their independant locksmith businesses to form a new company called Scope Security. Their aim is to expand their range of services and grow their business together. Their initial request was to help with Google Ads placement, although after a deeper review of their current marketing efforts we recommended a more thorough approach be taken before spending money on advertising. 

With a limited budget the brief was to work with what was already in place to deliver improvements with a focus on the website & getting the Google My Business listing active.

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Our marketing for Scope Security.

Scope Security’s initial marketing efforts included a website built through freelance website Fiverr that didn’t include any search engine optimisation development or ability to make updates locally. Their brand positioning needed better clarity and we identified opportunities to improve their customer aquisition and retention processes. 

 

Our contracted period covered March, April & May to redevelop their marketing execution with the bulk of work being spent on improving their website.  These are the key areas we worked on & their profiles below

  • Website development including a migration to the WordPress platform.
  • Review of previous company websites.
  • Removal of toxic backlinks set up to create
  • Brand story and unique selling proposition development.
  • Facebook and LInkedIn social media profile updates.
  • Google My Business listing set up & optimisation.
  • Service Seeking quote template set ups.
  • Google Analytics, Search Console & Bing directory listing set ups.
  • Set up of shared calendar across IOS, Android & Windows for job tracking.
  • Set up of review links and methodology for collecting new reviews.
  • Staff and service photography.

The results we delivered.

We delivered immediate results that were all tracked and measured using Google Analytics and Google Search Console. Huge improvements were made to not only the volume of visitors to the website, but the number of relevant search terms being ranked for. Leveraging our 2,500+ LinkedIn connections we also managed to resolve the Google My Business listing blockage with an internal escalation. The website development including a transition to using the WordPress CMS and creating a platform for local updates without relying on 3rd party contractors to reduce costs.  

Here are some highlights from our marketing blitz;

  • New website search engine optimised content and pages.
  • 48,000 Google Search listing impressions vs 1,000 prev 6 months.
  • An average Google listing position of 43 within 2 weeks.
  • 110 site visits in a few weeks vs 69 prev 6 months and 2+ minutes per session.
  • Over 2,200 page views with newly created pages over 30% of volume.
  • Google My Business listing approval, over 1,100 impressions .
  • New FAQ and Special Offer pages on 1st page of Google searches.
  • Major improvement in relevant search queries for locksmith related terms.
  • Bounce rate reduced from over 40% to below 2%
  • New brand and service photography used on all digital platforms.
  • Revised Service Seeking quote templates to better promote the brand.
  • Refreshed Facebook and LinkedIn profile set ups.
  • Creation of photo repository for all jobs completed.
  • Job booking calendar set up synchronised across devices.

"My business partner and I hired Paul to help set up and build the brand of our new company 12 weeks ago. Since day one we felt we had a huge amount of support, guidance and an I.T guru in the team. Paul's extensive knowledge about business marketing, advertising, social media platforms and website development is outstanding. His determination to see us reach our goals is most appreciated. Thanks for being a part of our team and we will be sure to call on you again."

Tom Russo, Co-Director of Scope Security Pty Ltd.

Our recommendations.

While it is always easy to highlight the great marketing achievments delivered we also make sure we provide recommendations for our clients to follow after our contract is completed. For Scope Security we had suggested they focus on the following areas;

  • Capture and share before and after photos from each job.
  • Reach out to all previous Customers requesting reviews.
  • Present all offers as Inc-GST pricing to make it easier for Consumers.
  • Create a guarantee for all work done to help provide peace of mind.
  • Share content across all platforms especially Google My Business.
  • Establish a lead conversion tracking process.
  • Review Customer database to identify regular vs new clients.

Reviews of our marketing work

Here are some reviews of our marketing services that have been written by people we have worked closely with.

“My business partner and I hired Paul to help set up and build the brand of our new company 12 weeks ago. Since day one we felt we had a huge amount of support, guidance and an I.T guru in the team. Paul’s extensive knowledge about business marketing, advertising, social media platforms and website development is outstanding. His determination to see us reach our goals is most appreciated. Thanks for being a part of our team and we will be sure to call on you again.”

Tom Russo
Director, Scope Security

“Paul was managing the Harvey Norman account during my time as Market Development Manager at Hewlett-Packard. Paul successfully managed a very demanding account at the same time as he successfully managed a very demanding Market Development Manager! Paul grew the Harvey Norman business as well as the Desktop PC business to over achieve on our targets quarter upon quarter. Paul was instrumental in the success of my product line and he was alway willing to try new ideas to drive the business. Paul also provided valuable, realistic market feedback to assist in planning.”

Robert Bergqvist
Market Development Manager, Hewlett Packard
“Paul has a great combination of vision and the ability to execute. Working with Paul is always productive because he thinks strategically and challenges the status quo while having the focus to accomplish all that he sets out to. Paul is a driven and positive professional and it’s a pleasure to work with him.”
Pilvi Carmen
National Sales Director, Belkin

I worked with Paul a very long time ago and he was very very good at his job and was one of the hardest working people I have worked with.”

Nick Osborne
Franchisee, Harvey Norman

“I am so very happy with the results of my furniture lifestyle images. Paul has a great eye and is very professional, organised and knowledgeable. It was a real pleasure working with him and I will continue making use of his service on future projects. Thanks Paul – it was fun!”

Karin Martin
via Google

“An absolute amazing photographer! His work his amazing, friendly and very professional. Highly recommended!”

Thao Nguyen
via Google

“I have known Paul for about 16 years. He has been a client and a colleague over the years. He is a creative, hard working, focused individual who always delivers a good result. From day one he had ideas and implemented them and he is still doing that with the same passion a decade a half later. I would always be happy to work with Paul, an asset to any organisation.”

Jeff Greene
National Account Manager, Dataflow

“Paul understands consumer electronics and the expansive AP region and it’s marketing needs quite thoroughly. As the global brand lead for Logitech, I worked with Paul to implement the new brand across all our regions. As the lead for AP, Paul was focused and determined to make the transition successful in the region. He championed the brand with all the regional stakeholders and became the key brand ambassador for alignment there. His attention to detail is stellar and he was continually evaluating ways to improve the regional executions. I appreciated the opportunity to work with him on this project as he made me better at my role through his direct questions and regional expertise.”

Paige Lutter
Head of Global Brand Management, Logitech

My recommendation for Paul is simple. He is a passionate man who has been successful in many roles. He has great attention to detail & exceptional business knowledge. I highly recommend Paul.”

Liz Jones
Franchisee, Harvey Norman

“expect to be very pleased – Paul has a very special eye and he manages always to bring such incredible warmth and personality to his work – you will be very, very pleased as the real beauty and charm of your home or event is brought forward in Paul’s images – he will be able to capture exactly what you are hoping for – I wouldn’t hesitate to recommend Paul for any special occasion where you want really, beautiful and evocative images – Paul is the best”

Marie
via Google