MARKETING SERVICES
AND CONSULTING

Ready for a marketing injection?

There are so many businesses offering similar products or services these days, therefore it becomes increasingly difficult to differentiate, to stand out from the crowd.

Impactful marketing can change that.

INTERNATIONAL EXPERIENCE

State, National and International marketing experience working with businesses across Australia, Asia Pacific, Europe and the USA. We leverage that to now provide local marketing services.
OUR SERVICES >

20+ YEARS MARKETING EXPERIENCE

Hands on marketing, product and brand management experience in retail, wholesale and distribution delivering breakthrough results across different industry sectors.
OUR HIGHLIGHTS >

OVER 200 REVIEWS

Written recommendations from colleagues, industry peers, managers and clients who have used our services.
REVIEWS >

Brands we've worked with

With more than twenty years of marketing experience we have been fortunate to work with a number of brands both local and around the world. We have worked with a mix of blue-chip multi-nationals and local small businesses across retail, wholesale and distribution to deliver incredible results quickly across different industry sectors.

Experience across industries and business sizes.

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Why are we different? No bull$%^t

We put your brand and how you generate sales first, then we design a website that will help you grow your business. Google looks at over 200 different elements to determine if your site is shown in search results, we use our marketing experience and a data driven process to build a website for your business that works.

  • Delivered over 30,000 Google Search impressions after an overhaul of Scope Security’s website. 100+ website visits in 12 weeks vs less than 70 in the previous 12 months with a bounce rate below 10% and website ranking for locksmith related search terms.
  • Launched Fish Cove in Rose Bay developing their brand profile, website & social media activities. Delivered over 4,000 Google interactions with first page search results, over 25 reviews, 300+ Instagram followers & local area marketing including reviews on top food sites Not Quite Nigella and Broadsheet Sydney. 
  • Drove Lotus vehicle sales growth by $3M+ reversing a four-year sales decline spending less than $50K via re-invigorated digital marketing strategies across paid, owned and earnt media.
  • Delivered a 400% increase in Simply Sports Cars dealer website traffic with revised content, search engine optimisation, website cms management, paid and earnt search engine marketing campaigns.
  • Introduced Logitech's “Wireless Is More” consumer insight led campaign advertising with a 6%+ shift in sales mix within six months, 12%+ average sale price increase with a 20%+ increase in store share of shelf.
  • Won market leadership position at 25%+ of category for Ultimate Ears within 6 months of launch leveraging various digital marketing strategies including influencer and content promotional programs well before they became a ‘trend’.
  • Galvanised Dick Smith’s Entertainment category with a complete overhaul of their product marketing strategies to deliver record calendar year growth of $50M+
  • Launched PlayStation 3 as a category within Domayne achieving over 10% market share in the first few weeks of launch with just 10 stores.
  • Transformed Domayne’s Technology category with 30%+ growth in the first 4 months, reversed a 12 month decline & delivered the single highest revenue & profit growth in a financial year.
  • Rescued HP’s largest trading account circa $200M p.a winning ‘Hardware Supplier of the Year’ award & nomination for ‘Overall Supplier of the Year’
  • Grew the Logitech Australia's Facebook to 120,000+ fans in 12 months, placing the brand in the top 20 technology pages in the Country.
  • Introduced a consumer review system for Logitech that generated over 1,000 reviews and a 20%+ increase in conversions in the first six months.
  • Re-negotiated trading terms & a preferred partner supplier programs at Dick Smith delivering over $4M in extra rebates & trading discounts while addressing over $50M in aged inventory.
  • Winner of ‘Most Valued Player’ award at HP, Asia Pacific Managing Director’s ‘VP Award’ at Logitech, Asia Pacific ‘New Product Campaign’ Award at Logitech, Asia Pacific Employee of the Quarter at Logitech

A FEW OF OUR RECENT REVIEWS

We have over 200 other written reviews
My business partner and I hired Paul to help set up and build the brand of our new company 12 weeks ago. Since day one we felt we had a huge amount of support, guidance and an I.T guru in the team.

Paul's extensive knowledge about business marketing, advertising, social media platforms and website development is outstanding. His determination to see us reach our goals is most appreciated.
Tom Russo
Director, Scope Security
La Lente was engaged by my company, Tailored Teeth Dental & Cosmetics to establish a marketing plan and practices for our newly established practice. I found Paul to be incredibly dedicated and unbelievably hard-working from the outset.

He boasts a breadth of knowledge and experience that I had not encountered before, nor since. I would highly recommend Paul for brands or businesses looking to bolster and consolidate their market positioning in a sustainable, scaleable manner.
Dr Rick Iskander
Director, Tailored Teeth
Paul was engaged to prepare a marketing strategy for a new state of the art dental clinic in the heart of Burwood with the aim of increasing patient flow through our doors. His work spanned branding, advertising, marketing and general advice.

His work and work ethic are absolutely brilliant. He has a deep and extensive knowledge of marketing and was able to tailor a plan to suit our requirements and achieve our desired goals.

I highly recommend Paul and would gladly work with him again in the future.
Milad Melham
Director, Tailored Teeth
Paul joined the team at Lotus Cars Australia and immediately set about helping us re-energise the brand within the automotive community.

Paul's understanding of marketing, both traditional and social was extremely beneficial, and when coupled with his ability to shoot emotive photographs, proved to be a winning formula for increasing brand awareness.

Paul invests himself into his work, particularly when he has a passion for what he is doing, and I would have no hesitation on recommending him to prospective employers looking for an energised individual who is passionate about what they do.

Paul leaves us to pursue other passions he has in the photography and marketing world and I wish him all the very best in his future endeavours.
Richard Gibbs
Chief Operating Officer, Lotus Cars
Working with Paul over the last couple of years has been both rewarding and challenging.

Paul always looked for new and innovating ideas to expand Logitech's consumer base. In the digital world this gave us as an agency the opportunity to work with a client who was not afraid to push the boundaries to make sure they were leading the charge in client acquisition and market growth.

Paul's never ending enthusiasm not only fired up his team it also rubbed off on to ours.
John Murray
Directory, Synchromesh Marketing
Paul understands consumer electronics and the expansive AP region and it's marketing needs quite thoroughly. As the global brand lead for Logitech, I worked with Paul to implement the new brand across all our regions.

As the lead for AP, Paul was focused and determined to make the transition successful in the region. He championed the brand with all the regional stakeholders and became the key brand ambassador for alignment there.

His attention to detail is stellar and he was continually evaluating ways to improve the regional executions. I appreciated the opportunity to work with him on this project as he made me better at my role through his direct questions and regional expertise.
Paige Lutter
Sr. Manager, Global Brand Equity, Logitech
Professional photography and Marketing

OUR SERVICES

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EVENT Photography

Photography for all types of events such as Weddings, Engagement, Christenings, Baptisms, trade shows, product launches or company celebrations.

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PARTY PHOTOGRAPHY

Party photography for all Birthday occasions - 18th, 21st, 30th or 40th. Engagement parties, Bridal Shower, Kitchen Tea, Gender Reveals & more.

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portrait photos

We can do portrait photography for families or individuals with photos taken for kids, newborn babies, brand profiles, LinkedIn and more.

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CAR PHOTOGRAPHy

Our car photography can be as simple as professional photos for a Carsales listing to sell your vehicle quickly or for large prints to frame at home.

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general MARKETING MANAGEMENT

We can review existing strategies, the competitive landscape, create marketing plans run short term marketing promotions or help with brand development. We can even be your marketing staff on an ad-hoc, contract or pro-rata basis.

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SOCIAL MEDIA digital MARKETING

We can assist to create content, implement tracking and measurement of your social media activities, set up profiles or even manage them on an ongoing basis. Community development extends to forums, review sites and discussion groups.

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sEARCH ENGINE MARKETING

Creating a website is more than just creating a few pages using a template creation site. Google uses hundreds of different factors to rank your website. We can review an existing site's performance or build a new one supported with analytics and data.

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GOOGLE MY BUSINESS MARKETING

There are many ways to be found on the internet with a website and social media profiles becoming the defacto default for nearly any business. We can also help develop your Google My Business marketing efforts to tie everything together.