marketing success stories

A proven track record delivering amazing business growth.

Take a look at some of our marketing success stories. You can leverage 20+ years of marketing experience to add impact to your business and develop your brand. We have helped small, medium and large businesses making impactful changes with our marketing strategy & development. Here are some of our recent marketing highlights;

A history of delivering results with no bull#$%t

Most marketing agencies will fill their website with fluffy jargon, pretty pictures and lots of promises. We focus on a no bull#$%t approach to delivering fast results to help grow your business. Here are some of our highlights; 


Helped Lotus Cars Australia to deliver their first recorded annual sales growth in four years at $3M with a spend of less than $50,000 using a mix of social media, events, digital marketing & community engagement techniques.


Introduced a consumer insight led campaign for Logitech called “Wireless Is More” that delivered a 6%+ shift in sales mix within six months, 12%+ average sale price increase and a 20%+ increase in store share of shelf. space.


Achieved market leadership position with 25%+ share of category for Ultimate Ears within 6 months of launch. We leveraged various digital marketing strategies including influencer and content promotional programs well before they became 'trendy’.​


Delivered record calendar year growth of $50M+ for Dick Smith’s Entertainment category with a complete overhaul of their product marketing strategies.


Re-negotiated trading terms & a preferred partner supplier programs at Dick Smith delivering over $4M in extra rebates & trading discounts while addressing over $50M in aged inventory.​


Achieved 10% market share during the launch of PlayStation 3 for retailer Domayne with just 10 stores with an online and offline marketing mix.


Transformed Domayne’s Technology category with 30%+ growth in the first 4 months that reversed a 12 month decline & delivered the single highest revenue & profit growth in a financial year.​


Rescued HP’s largest trading account worth approx $200M p.a & won ‘Hardware Supplier of the Year’ award plus a nomination for ‘Overall Supplier of the Year’​


Grew the Logitech Australia's Facebook to 120,000+ fans in 12 months, placing the brand in the top 20 technology pages in the Country.​


Introduced a consumer review system for Logitech that generated over 1,000 reviews and a 20%+ increase in conversions in the first six months.​


Winner of ‘Most Valued Player’ award at HP, Asia Pacific Managing Director’s ‘VP Award’ at Logitech, Asia Pacific ‘New Product Campaign’ Award at Logitech, Asia Pacific Employee of the Quarter at Logitech​

Brands we have worked with before

A mix of marketing services


We have over 200 other written reviews
My business partner and I hired Paul to help set up and build the brand of our new company 12 weeks ago. Since day one we felt we had a huge amount of support, guidance and an I.T guru in the team.

Paul's extensive knowledge about business marketing, advertising, social media platforms and website development is outstanding. His determination to see us reach our goals is most appreciated.
Tom Russo
Director, Scope Security
La Lente was engaged by my company, Tailored Teeth Dental & Cosmetics to establish a marketing plan and practices for our newly established practice. I found Paul to be incredibly dedicated and unbelievably hard-working from the outset.

He boasts a breadth of knowledge and experience that I had not encountered before, nor since. I would highly recommend Paul for brands or businesses looking to bolster and consolidate their market positioning in a sustainable, scaleable manner.
Dr Rick Iskander
Director, Tailored Teeth
Paul was engaged to prepare a marketing strategy for a new state of the art dental clinic in the heart of Burwood with the aim of increasing patient flow through our doors. His work spanned branding, advertising, marketing and general advice.

His work and work ethic are absolutely brilliant. He has a deep and extensive knowledge of marketing and was able to tailor a plan to suit our requirements and achieve our desired goals.

I highly recommend Paul and would gladly work with him again in the future.
Milad Melham
Director, Tailored Teeth
Paul joined the team at Lotus Cars Australia and immediately set about helping us re-energise the brand within the automotive community.

Paul's understanding of marketing, both traditional and social was extremely beneficial, and when coupled with his ability to shoot emotive photographs, proved to be a winning formula for increasing brand awareness.

Paul invests himself into his work, particularly when he has a passion for what he is doing, and I would have no hesitation on recommending him to prospective employers looking for an energised individual who is passionate about what they do.

Paul leaves us to pursue other passions he has in the photography and marketing world and I wish him all the very best in his future endeavours.
Richard Gibbs
Chief Operating Officer, Lotus Cars
Working with Paul over the last couple of years has been both rewarding and challenging.

Paul always looked for new and innovating ideas to expand Logitech's consumer base. In the digital world this gave us as an agency the opportunity to work with a client who was not afraid to push the boundaries to make sure they were leading the charge in client acquisition and market growth.

Paul's never ending enthusiasm not only fired up his team it also rubbed off on to ours.
John Murray
Directory, Synchromesh Marketing
Paul understands consumer electronics and the expansive AP region and it's marketing needs quite thoroughly. As the global brand lead for Logitech, I worked with Paul to implement the new brand across all our regions.

As the lead for AP, Paul was focused and determined to make the transition successful in the region. He championed the brand with all the regional stakeholders and became the key brand ambassador for alignment there.

His attention to detail is stellar and he was continually evaluating ways to improve the regional executions. I appreciated the opportunity to work with him on this project as he made me better at my role through his direct questions and regional expertise.
Paige Lutter
Sr. Manager, Global Brand Equity, Logitech

What is marketing?

The definition of marketing is said to be “the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers’ needs and wants” Marketing is generally used to attract potential Customers and it is the primary component of business management and driving commerce in an economy. Although for many businesses marketing is seen as coming up with promotions and advertising, but it is much more than that. Running a promotion may be a tactic, but to truly develop your brand & long term business you have to have strong marketing strategies in place. 


Marketing is what you say and how you say it when you want to explain to people what your business offers and how it may be able to solve their needs. So this can be a website, Google Ad, brochure or your social media profiles. So ultimately marketing is all about understanding your target customer, reaching them and trying to maintain a relationship with them. The marketing process is essential to any business big or small. 


In a perfect world your overall business strategies help to align the actions of your Sales & Marketing functions so that everything the business does is unified and Customer orientated. Marketing is not necessarily about who is better, faster or superior necessarily as these things will change over time. It is about developing a strong psychological understanding of your Customer needs & being able to solve them better than anyone else does. 


Marketing starts by asking yourself;

  • Who is my target Consumer?
  • What do they want?
  • What do they really care about?
  • How does my business deliver that today?
Consider marketing as if it were a conversation. While this is over-simplification, the other person doesn’t know you very well and you have to begin that conversation to help them learn about you and whether you can offer what they need. In today’s world that begins with your online presence via your website, social media profiles and stories that can be found via Google.